Articles written by: Joseph Braude

Joseph Braude
Written by :
on : Friday, 14 Mar, 2014

A Commercial for China

Ratings matter to commercial radio and television because the size of the audience determines the price of sponsors’ airtime. But should they also matter to government-backed foreign broadcasts, which do not sell ads? In Washington, the Arabic-language TV network Al-Hurra and its sister radio channel, Sawa, receive funding from the United States Congress to present America to the Arab world. They publish an annual performance review which quantifies success largely in terms of “audience ...

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Joseph Braude
Written by :
on : Thursday, 16 Jan, 2014

South Koreans on Arab Airwaves

As a child at home in the United States I used to listen to broadcasts from faraway places via shortwave radio, the transmission typically uneven and full of static. Today those distant voices come in clear as a bell, via streaming audio on any smartphone. Late the other night I was surfing Arabic radio stations, from Baghdad to Algiers, and by chance heard two women speaking the language impeccably—but with a peculiar accent. “Dear listeners,” one of them asked, “how did you ...

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