Wednesday, 22 May, 2013
San Francisco, Reuters—Yahoo Inc Chief Executive Marissa Mayer's USD 1.1 billion acquisition of blogging service Tumblr will be a test of her ability to revive the aging Web portal. Luckily for her, her performance may be graded generously.
Mayer faces plenty of challenges in her efforts to turn six-year-old Tumblr into a money-spinner, not least among them retaining users while devising new types of non-intrusive online ads outside of Yahoo's traditional area of expertise.
And then ...